Digital can printing is a relatively new technology whereby ink droplets can be printed directly onto the surface of a can with astonishing accuracy. Unlike offset printing, which has significant setup costs, lead times, and large minimum order quantities; digital can printing requires only approved artwork to start production with no setup costs. We can queue multiple jobs to run sequentially without stopping and print samples in less than a second, even in the middle of a print job.
From a design standpoint, digital printing frees up creativity in ways that have previously been limited by other printing technologies. Offset printing, for example, can only print a small number of colors and must leave a small gap between colors. This forces artists and designers to work around these limitations. With digital, the biggest limitation is your imagination.